How to care.

Denim is best kept unwashed.

All BLU denim has been pre-washed to prevent color transfer.

BLU in your hands:

• Denim washed frequently, ideally months without washing.

• To clean: spray with vinegar and air dry

• If wash is necessary: wash on cold / delicate, then re-shape, hang to dry.

*although washing infrequently may sound gross, the microbes found on denim post wear (skin cells, natural oils, etc.) are harmless, making frequent washing unnecessary.